The Cresta Theatre Club, adjoining the Cresta Ice Rink in Hobs Moat Road, Solihull opened for business at 8pm on Wednesday 16th November 1966, having been granted a six-month licence by Solihull Council on 20th October 1966. The licence allowed for opening from 7pm-11.45pm on weekdays, and 7pm-10.30pm on Sundays. The General Manager was Enrique Campos.
The company – Cresta Theatre Club Ltd – had tried to obtain a licence in April 1966 but the application was rejected following concerns from residents over noise and traffic. There were also claims that existing noise from the ice rink had rendered several nearby homes unsaleable.