On 25th July 1961, a new Burton’s supermarket opened in High Street, Solihull in the building that is now occupied by the Paramo Lounge and the Works.

Described in the Solihull News, 26th August 1961, as being “the most up-to-date building in Solihull’s old world High Street,” the “colourful” supermarket met with a mixed reaction from shoppers, with letter-writers to the newspaper professing themselves “shocked.” One housewife described the colours of the shop front as “garish” and said that the character of the High Street had now been ruined.