On 13th July 1969, the first new homes in “the Village of the Seventies” at Cheswick Green were offered for sale by the Greaves Organisation, who built some 550 homes in the village as part of its initial development. The developer had purchased land from around 100 individual owners to enable the redevelopment of a site where around 60 per cent of the existing dwellings, mostly erected since the 1920s, had been deemed unfit for habitation.